How to Develop and Execute the Most Profitable Customer Experience Strategies.

Prof. Dr. Phil Klaus is widely considered one of the leading global Customer Experience Strategists. He is the founder of Dr. Phil Klaus & Associates Consulting, Professor of Customer Experience and Marketing Strategy at the International University of Monaco, bestselling author of “Measuring Customer Experience – How to Develop and Execute the Most Profitable Customer Experience Strategies,” Chairman of the PK Customer Experience Institute, and holds multiple visiting professorships around the globe. His award-winning research has appeared in numerous books, and a wide range of top-tier academic and managerial journals.

“Why is Customer Experience Management considered the next battleground by managers worldwide?” by Phil Klaus, Professor of Marketing, International University of Monaco